Daimler Company Description
After nearly 10 years of irreconcilable differences, Daimler and Chrysler called it quits. They joined forces in 1998 in a $37 billion deal, but the marriage never worked. In 2007 Daimler sold 80% of Chrysler to Cerberus Capital Management for about $7.4 billion. Daimler's passenger car business, Mercedes-Benz Cars, includes the Mercedes, Maybach, and smart brands. Its Daimler Trucks North America unit is the US's #1 heavy-truck maker, and with its Fuso, Mercedes-Benz, and Sprinter brands, Daimler is the world's leading maker of commercial vehicles. The company controls a 15% stake in EADS, the European aerospace and defense consortium. Daimler gets about half of its sales in Europe.
View the Comprehensive Company Description for Daimler
The Company Description provides a historical perspective of Daimler's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Daimler's evolution in the marketplace.
