Hoover's, a leading provider of company information and publisher of the popular Hoover's Handbook series, teams up with First Research, an industry intelligence resource trusted by more than 50,000 users, to bring you the Handbook of Industry Profiles 2008: Analysis and Trends for 300 Industries.

First Research was founded by a sales professional who discovered a correlation between the amount of time he spent learning about a client's business and industry conditions and the success of the sales call. With the Handbook of Industry Profiles 2008, sales and marketing professionals can streamline the prospecting process and build winning sales presentations.

Perfect for small business owners and business managers, the Handbook of Industry Profiles 2008 gives readers an overview of the business-shaping trends in a particular industry and insight into issues affecting their customers and partners.

Job seekers can gain valuable information about target industries, including employment trends, and impress interviewers with intelligent questions. Handbook of Industry Profiles 2008 is a great research tool for business students, and librarians will appreciate the broad industry coverage and affordable price.

First edition, June 2008 • Item# HIP08 • Hardcover • $195.00
ISBN 978-1-57311-125-6 • 8 1/2" x 11" • 1 Volume